Our charm jewellery is all about telling your story. From birthstones and alphabet charms to unique motifs and talismans, creating your own charm bracelet, necklace or earrings is the perfect way to celebrate what’s meaningful to you. Go chunky with our range of heavy-weight chains and T-Bars and stack those charms sky high. Or choose to wear charms alone or in pairs for a delicate look on a dainty chain. It’s totally up to you.


Create a piece that’s totally unique with our collection of precious 18k gold vermeil charm jewellery. Tell your story with birthstones, talismans and alphabet charms on your choice of necklaces, bracelets and earrings.



Get creative with protection charms, available in a range of earring styles, and clip-on options for bracelets or necklaces. With meaningful stones and talismans (evil eye, we’re looking at you), build your stack around good energy. Feeling indecisive? You can mix and match your charms every single day to create a new pair of earrings. 
 Ward off bad spirits with our bestselling Evil Eye talisman and soothing turquoise gemstone, available as a new charm pendant for necklaces or an addition to your favourite earrings.


Our 18k gold vermeil charms look just as good layered up on a chunky chain as worn alone. For a simple look, pair your special initial with a pearl or heart or go maximalist and layer up with birthstones, talismans and your favourite sea creature. Cover yourself or that special someone in a selection of charms guaranteed to make them feel the love. 

Not only are they top of the trends but Pearls are often seen as a symbol of love, making them a popular choice for weddings. Or keep things sweet with pink gemstone, Rhodochrosite 


Choose from traditional symbols of luck such as the horseshoe or opt for something more subtle with a fortune favouring gemstone like green Malachite.


Personalise your charm bracelet or necklace with engravable charms. Our birthstone locket charms can be personalised with two of your own images, as well as engraved. The charms collection also features other engravable pieces for that extra special touch. Our charm lockets feature a birthstone centrepiece with complimentary photo insertion, engraving & free shipping.Our new charms collection features a full range of alphabet charms. Ideal for creating a truly unique piece, designed just for you.


Beautifully colourful and specifically cut to show off their light-reflective properties, our signature gemstone designs are sure to brighten days. Malachite, rhodochrosite, lapis and many more precious pieces await, ready to being a burst of colour to your jewellery collection, each holding its own unique meaning.


1. Choose your base from necklaces, bracelets or earrings.

2. Pick your charms. Simply click on the + signs to add to your piece. Note you can only select up to three charms on the Charm Builder but you can add as many as you like to your chain. Just add them to your basket along with your finished piece.

3. Add your personalised charm jewellery to your basket (don’t forget any additional charms) and ta da! A beautifully-crafted, totally unique piece to treasure.

Earring Charms

Three gemstone shapes, eight gemstone colours. Infinite ways to update your favourite earrings

Necklace Charms

Create a stand out pendant with the diamond shaped kite charm or mix and match smaller stones with finer chains.

Bracelet Charms

Add some colour to a simple chain in your bracelet stack or choose a lucky addition for a layered charm bracelet.

Convinced? Make your own unique jewellery with our charm builder.