Five minutes and five questions with…Liv Ferdi, founder of TRIP
It was her husband’s accident that introduced former lawyer Liv Ferdi to the world of CBD-based products.
However, it was her frustration at the inability to find drinks and oils that didn’t taste bitter and weren’t in weird intimidatingly scientific packaging that led her to found TRIP, a range of drinks and oils that look great, taste even better, and open up the possibilities of CBD to everyone.
ASTLEY CLARKE: Can you explain a bit more about the purpose of TRIP?
LIV FERDI: Our interest in CBD started when, just weeks before our wedding in 2018, Dan (TRIP’s co-founder) had to have knee surgery after an ACL injury (tearing of the anterior cruciate ligament, one of the strong bands of tissue that connect your thigh bone to your shin bone) playing football. After being told he wouldn't be able to walk down the aisle, we were desperately searching for remedies to help recovery. He was recommended to try CBD, having never heard of it ourselves. Dan found incredible results from CBD oil for his sleep, reducing inflammation and pain, and was walking and dancing crutches-free at the wedding celebrations weeks later!
We wanted to learn more about CBD and, while we loved the effects, we couldn't find a product in the UK that spoke to our brand values or suited our active lifestyles. After having struggled with the bitter tastes, dark bottles and intimidating packaging, we thought what this industry needed was a CBD-infused line that would look great at your favourite bar, yoga studio or beauty store and that could help de-stigmatise CBD. And so, TRIP was born!
ASTLEY CLARKE: Your focus is on drinks and oils – what made you decide to use that medium?
LIV FERDI: We wanted to appeal to two categories of self-care: social and solo. Our drinks were created to enjoy with those social moments in mind. It was important for us to create a low calorie, no-sugar, delicious drink, inspired by nature’s botanicals, that would taste amazing on its own, but pair perfectly with your favourite spirit. Their presence on menus across the country from Soho House to Selfridges, and Leon also helps normalise CBD-infused cocktails giving people the confidence to try if they haven’t before. By contrast, our oils were created with those quiet moments of self-care in mind: your nightly ritual before bed, or the moments before an important event where you’re looking for that extra dose of poise and clarity.
ASTLEY CLARKE: How would you recommend incorporating TRIP into your life if you’ve never used CBD before?
LIV FERDI: CBD is very personal to the individual, much like caffeine. Some people can have a couple of cups throughout the day, while others know their perfect amount is one single espresso in the morning. We’d recommend trying our product, starting with the lower strength of our oil or a drink in your flavour of choice at the end of the day, noting down how you feel and then adjusting your dosage from there. Our team are always on hand via SMS or email to help answer any questions!
ASTLEY CLARKE: Can you explain a bit more about the purpose of TRIP?
LIV FERDI: Our interest in CBD started when, just weeks before our wedding in 2018, Dan (TRIP’s co-founder) had to have knee surgery after an ACL injury (tearing of the anterior cruciate ligament, one of the strong bands of tissue that connect your thigh bone to your shin bone) playing football. After being told he wouldn't be able to walk down the aisle, we were desperately searching for remedies to help recovery. He was recommended to try CBD, having never heard of it ourselves. Dan found incredible results from CBD oil for his sleep, reducing inflammation and pain, and was walking and dancing crutches-free at the wedding celebrations weeks later!
We wanted to learn more about CBD and, while we loved the effects, we couldn't find a product in the UK that spoke to our brand values or suited our active lifestyles. After having struggled with the bitter tastes, dark bottles and intimidating packaging, we thought what this industry needed was a CBD-infused line that would look great at your favourite bar, yoga studio or beauty store and that could help de-stigmatise CBD. And so, TRIP was born!
ASTLEY CLARKE: Your focus is on drinks and oils – what made you decide to use that medium?
LIV FERDI: We wanted to appeal to two categories of self-care: social and solo. Our drinks were created to enjoy with those social moments in mind. It was important for us to create a low calorie, no-sugar, delicious drink, inspired by nature’s botanicals, that would taste amazing on its own, but pair perfectly with your favourite spirit. Their presence on menus across the country from Soho House to Selfridges, and Leon also helps normalise CBD-infused cocktails giving people the confidence to try if they haven’t before. By contrast, our oils were created with those quiet moments of self-care in mind: your nightly ritual before bed, or the moments before an important event where you’re looking for that extra dose of poise and clarity.
ASTLEY CLARKE: How would you recommend incorporating TRIP into your life if you’ve never used CBD before?
LIV FERDI: CBD is very personal to the individual, much like caffeine. Some people can have a couple of cups throughout the day, while others know their perfect amount is one single espresso in the morning. We’d recommend trying our product, starting with the lower strength of our oil or a drink in your flavour of choice at the end of the day, noting down how you feel and then adjusting your dosage from there. Our team are always on hand via SMS or email to help answer any questions!
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